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 Loyalty versus Satisfaction - What's the Difference?
Satisfaction will not tell you if your customers will defect or your association members will drop their memberships. Loyalty measurement captures the voice of the customer; their expectations and your performance against those expectations, as well as what you need to do to improve. Unlike satisfaction, loyalty encompasses the total customer experience; giving you a foundation for better decision making and action planning. |
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The Latest LRC FREE WebinarJason Averitt
"While many companies promise 'customized research,' the Loyalty Research Center is one of the few that really follows through on this promise.
We spend a lot of time analyzing data and looking closely at our results to make sure we get the most out of our research. We come back with
results that meet the needs of the individual programs of our clients, instead of fitting the programs into standardized 'off-the-shelf' solutions."
Education- University of Evansville - BS, Psychology
- IUPUI - Continuing Course Work in Industrial/Organizations Psychology
Background
Jason has nearly a decade of experience in the marketing research arena. Prior to joining the account management team at the Loyalty Research Center,
Jason worked for Synovate; where his focus was primarily in technology (telecommunications and software) as well as employee studies.For the past six years, Jason has specialized in customer and employee loyalty research. In 2008, he joined the staff of the Loyalty Research Center. His current responsibilities include managing all areas of our custom research programs, including survey design, data collection, data analysis and report writing.
Personal
Jason enjoys spending time with friends and staying active in sports by playing in two weekly soccer leagues (when injuries, or lack thereof, allow).
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