Liz Kyzr-Sheeley, Ed.D.

"Customer loyalty measurement has evolved over the past 25 years into a science – a science that has been validated by actual customer behaviors. Professionals at the Loyalty Research Center have been at the center of these validation efforts and know, firsthand, what makes for best practice measurement systems. You can trust the research methods we use and the results they produce. But more importantly, LRC knows how to support companies as they interpret feedback and its implications for action. We can help you build systems to monitor organizational success. We can help you become an organization that is truly customer-focused, both in culture and performance."

Liz brings a unique mix of university-level teaching and administration, business management, research, and practical business consulting skills which she has applied across a wide range of industries and roles for 30 years. For 25 of those years, she has specialized in customer/employee loyalty measurement and management.

Liz began her career as a university administrator in the Office of Institutional Studies, at the University of Wisconsin. Six years later, she managed one of the largest state-level research and evaluation programs focused on federally-funded job training initiatives.

In 1984, Liz began a 22-year career with Walker Information where she served in a variety of senior level management and leadership roles. She was among the first market researchers to identify and develop the specialized field of customer loyalty/satisfaction measurement. In addition to consulting with client companies on information deployment and usage, Liz was a member of Walker’s Executive Team and held leadership roles in product development, marketing sciences and training.

Currently, as senior consultant with the Loyalty Research Center, Liz continues to specialize in customer and employee measurement and management. She focuses on those companies interested in developing and strengthening a culture of customer focus.

In her spare time, Liz is co-owner and president of a Wisconsin-based trucking business.

Liz is a frequent speaker and trainer on the topic of research methods and their applications, customer loyalty, employee retention and change management. She regularly conducted senior level seminars on behalf of Vanderbilt University’s Owen School of Business Management. She is an active member of the Institute for the Study of Business Markets (ISBM) as well as the American Marketing Association.

When Liz turned 50, she decided it was time to learn to roller blade and has been doing it ever since. That tells you a bit about her personality. She enjoys spending time with her family which includes a 26 year old daughter and a 16 year old son – guess which one she says is easier to be with. In addition, Liz loves music and going to the symphony - classical mostly but with a bit of Springsteen and Sarah Brightman mixed in too!


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